Less But Better: Babaà

Before I left for San Francisco I bought myself something I had been admiring, contemplating and coveting for quite some time. Babaà is a company that I firmly believe in. Babaà makes beautiful, sustainable, high quality knitwear for children and women. Marta is the kind of business woman I one day hope to become, working for something she believes in with a deep sense of reality and grace. Her instagram always brings a smile to my face.

This jumper, No.4 in Ash is my first but certainly not my last purchase from Babaá. It is so cosy, falls beautifully and I know will last a lifetime. I won’t be putting an embargo on all purchases for 2015 but it is my firmest intention to continue to buy less and buy better in all areas of my life. 

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This last picture startled me a bit when I first saw it…I got such an intense flashback to my mother when I was a child. She had this big wooly grey jumper that she wore all the time and my same curly hair and I can’t help but see herself in me whenever I wear this jumper. Which I hope she’ll agree is just a bonus. 

 

Photos taken by R at Alamo Square Park.