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Carbon bank

Carbon Bank is a concept brand intended to generate mass support for a carbon tax. Unlike most environmental campaigns, which offer too many solutions, focus on individual lifestyle changes (like recycling), and rely on emotional arguments, Carbon Bank emphasizes collective political action from an economic perspective. 

Role: Design
Designed at Guts & Glory
Art direction: Meg Paradise and Faun Chapin
Design: Tara Odorizzi
Strategy: Doug Holt